image from Cranky Pressman
For those of us who are not 'printmaking' inclined, it is tough to justify spending the extra cash to have an invitation or business card letterpressed vs. having it digitally printed. It is certainly a tough call to make especially when budget is a concern.
If it a special occasion or your goal is to create an impression (pun intended) then letterpress it.
Here are the reasons why:
You just can't make a digital print look hand made. Having a slight variation in inks, tonality, embossment, and hand torn edges can be emulated, but not replicated digitally.
Most people print things digitally. It is cheap and quick. But is that what you want people to think of your wedding invites? your business cards? your dinner menus? Taking pride in what you are 'selling' with your paper good will translate over to the consumer. The more seriously you take your method of printing, the bigger the impact will be.
2. Investment vs Return
While you might pay more to have things hand printed on a letterpress, you will get what you paid for. Whether it be a business card or save the date, your paper product will leave a memorable impression. People who receive your paper good won't want to throw it out because it is a piece of art in itself. While you pay more, your return is higher. Think about it.
Design. Design. Design. Half the fun of letterpress is how involved you can be in the process of creating an image to print. You can find a printer who will design for you, or who will allow you to modify a design they have. You can change colors, create blind embossments, paint the edges, change the shape, etc. The letterpress is your oyster!